adidas NMD - is the essential tool for urban exploration
Exploring what was, discovering what could be. adidas NMD merges the best of the archives with Boost and Primeknit technology: empowered by the past to create the future of urban exploration.
A new generation of urban explorers discover their cities’ history through the latest technologies
We focus on the next wave of urban exploration: going beyond layers of history in the city to discover what these memories could inspire and become. Mirroring this spirit of the urban explorer, we will reclaim abandoned spaces in the city through the memories of the sounds they were once inhabited by. We will explore the venue’s past sounds using technology to bring them to life - through immersive sound and visual performances. The NMD person is an urban nomad who has eclectic taste informed by a discerning eye and life of travel. It is a style developed by a practical appropriation of technical/ tactical apparel and sportswear worn as an expression of style and status, rooted in the football casuals of the 80s but with a more modern international approach. This is a person who does not follow the pack and lives by their own rules.
Just put on the adidas NMD! This tried and tested companion will definitely provide inspiration, since there's a whole load of it stored inside them, after all. With its smart combination of diverse forms and materials, the adidas NMD stands for innovation like no other trainer. Its construction, which has been suited to most common socks, ensures a perfect fit. This, in combination with its red-hot retro features, creates a dashing, dynamic runner - a modern classic.
adidas NMD merges the best of the archives with Boost and Prime- knit technology to create the future of urban exploration
The top is made of a breathable mesh as well as flexible and quick-drying neoprene. On its own this is already a reason to celebrate, but the label want to make a real knock-out with this shoe and so, on top of this, has given the trainer a reactive boost midsole for appropriate energy return and great impact absorption. The sole is made up of an uncountable number of capsules which store the energy from every step you take and selectively release it again. There's nothing that is easier on joints, so there's nothing better, because what do we expect from a runner if not flexibility and stability? So the adidas NMD R1, on top of its cool look, grants you a unique running experience. Putting the shoe on is incredibly easy thanks to the padded tongue. This model gives you exceptional braking on slippery surfaces thanks to the net structure of the rubber sole. Of course the standards like the woven logo and trefoil label on the tongue and the pull tab on the heel, as well as the branding, are also worth mentioning. If a runner's appearance gives you pause for thought and the whole time you're wondering which type of adidas trainer the NMD reminds you of, don't worry: We'll tell you.
Taking time-tested ingredients and combining them into innovation
The adidas NMD looked at a few things from its predecessors - the Micro Pacer, the Rising Star and the Boston Super - and combined them with other adidas staples. Even then it was somehow clear, that this little sapling of a trainer would come together as an absolute masterpiece. But this idea still had to come from somewhere. And that is exactly what adidas is famous for: Ever since it began, the label has had no small claim to providing the best to sportspeople and athletes, and so we're always looking for ways to improve and innovate. Out of that came the completely new silhouette of the adidas NMD, and we can already be excited for further innovations from adidas.
adidas Originals combines its unique collective memory with cutting edge innovation
This shoe was made for urban nomads, and will support you both with sport and the everyday, however much you want to do. Honestly, you only need to take the shoes off to go to bed. After all, the adidas NMD leaves no doubt as to the intentions of the designer, namely to stay away from clichés to enrich the lives of cool kids, generation Y and all other sport or fashion victims. Your bright idea is obviously to get yourself the adidas NMD at Foot Locker - What a good idea!